Thread
The Autumn Workshop Capsule — twelve pieces, one run.
Why does this
cost more?
We're not here to mock what you used to buy. We're here to show you what you were actually paying for — and what you weren't getting.
The Essential Tee
The Essential Tee
The Material
- Fabric Weight
- 240 gsm — heavyweight ringspun cotton
- Origin
- Grown in the Carolinas, spun in North Carolina mills, cut in Atlanta
The Hands
Marcus hand-cuts every pattern piece. No automated die cutting.
The Math — Thread at $68
Mass retailer: $4 in materials, $3 in offshore labor, $21 in marketing and CEO comp.
The Workshop Hoodie
The Workshop Hoodie
The Material
- Fabric Weight
- 420 gsm — loopback fleece, brushed interior
- Origin
- Turkish cotton fleece, screen-printed with water-based inks in a living room in Vine City
The Hands
Deja runs every print by hand. Two-color registration, first pull.
The Math — Thread at $148
Mass retailer: $8 in materials, $6 in offshore labor, $51 in influencer deals and markdowns.
The Cultural Jacket
The Cultural Jacket
The Material
- Fabric Weight
- 680 gsm — boiled wool outer, cotton twill lining
- Origin
- Wool sourced from a Black-owned farm in Georgia, lined with deadstock cotton from a closed Carolinas mill
The Hands
Kezia hand-embroiders the back panel. Each jacket takes 4 hours of embroidery alone.
The Math — Thread at $245
Mass retailer: $14 in materials, $9 in overseas labor, $87 in retail rent and executive bonuses.
Before it drops,
you should know.
Preprint members get 48-hour early access, the full material story, and the markup math before the drop goes public. No spam — just the signal.
You know what
you're buying now.
Twelve pieces. One run. Made in Atlanta by people who live here. Every garment numbered, every maker named on the inside label.
The algorithm didn't make this. Your block will recognize it first.